Monday, September 2, 2013

One Direction Slips Past The Butler, Finishes #1

Morgan Spurlock's One Direction: This is Us

Take all of Morgan Spurlock's previous documentaries (including Super Size Me) add them up ($12.5 million,) and you still don't come close to matching the 3-day opening total for his latest doc One Direction: This is Us. The 3D concert film follows the English-Irish boy band One Direction on the road, before and after their third place showing on The X Factor. It earned $15.8 million for the weekend (Friday-Sunday)... almost a million more than 2x defending champ Lee Daniels' The Butler ($14.9 million.)

It's still conceivable that The Butler could repeat (three-peat) as box office champion for the full Labor Day weekend (no other film has spent three weeks at #1 in 2013.) We're the Millers continued to fare well, passing the $100 million mark domestically ($109.6M) while placing third overall with $12.7 million. Finishing fourth was Lionsgate's Instructions Not Included, which scored the biggest opening ever for a Spanish-language film in the U.S. ($7.8M) while netting an A CinemaScore. Disney's Planes rounded out the top five with $7.7 million.

In the "not so hot" department, Warner Bros. Pictures' Getaway couldn't get out of neutral, crashing its way to a ninth place opening ($4.5M) on the heels of an abysmal 2% Rotten Tomatoes ranking. Even with a paltry $18 million budget, it's hard to see Getaway making any kind of profit.

Speaking of profits, Hollywood set a summer record with $4.7 billion in box-office revenue (up 10.2% from last year, and +6.6% in attendance.) This, despite several BIG disappointments (After Earth, The Lone Ranger, White House Down.)

The top 10 films for this weekend...

1. One Direction: This is Us $15.8M

2. Lee Daniels' The Butler $14.9M

3. We're the Millers $12.7M

4. Instructions Not Included $7.8M

5. Planes $7.7M

6. Elysium $6.4M

7. The Mortal Instruments: City of Bones $5.5M

8. The World's End $4.8M

9. Getaway $4.5M

10. Percy Jackson: Sea of Monsters $4.4M