Monday, September 2, 2013

Heineken Mural Project Launches in DC

The Blind Whino SW Arts Club

From our friends at JLPR...

The Heineken Mural Project Launches in Washington, DC and Partners with the G40 Art Summit, Bringing Four Renowned Street Artists to Paint Murals Across the City

Heineken Presents Four Murals by Four Internationally Known Artists - Ever, Rubin, Aniekan and Brendan Tiernay, Spreading the Open Your World Message Throughout D.C.

After a successful run in Miami during Art Basel 2012, the Heineken Mural Project launches in D.C. and calls the G40 Art Summit its official home. The Heineken Mural Project will feature four renowned street artists creating murals across the city, pop up parties, music concerts and more. The Heineken Lounge will reside at the G40 Art Summit, a massive exhibit featuring over 500 artists and 1000 works from around the globe inside the new Blind Whino SW Arts Club. The Heineken Mural Project artists include some of the most talented veterans in street art. Tasked with the mission and creative freedom to interpret Heineken's Open Your World message, the murals will take a life of their own and inspire all who bear witness. Celebrity-status street artists like Ever hailing from Argentina, Swedish-born Rubin based in Brooklyn, NYC, along with Brendan Tierney of Virginia and D.C.-based artist Aniekan. The Heineken Lounge at G40 will also feature the work of DC's own Vice Versa and Lightup.

As official sponsors of this year's G40 Art Summit, Heineken will host the Heineken Lounge, at the groundbreaking G40 host venue, The Blind Whino SW Arts Club. Heineken Lounge attendees will get a chance to meet and see the work of the Heineken Mural Artists in a sensory-stimulating space while enjoying Heineken product and snagging giveaways.

The Blind Whino (interior)

The new Blind Whino, home of G40 and the Heineken Mural Project, is a centuries-old structure that has been transformed into a giant, multi-dimensional work of art with a full mural wrap by Atlanta-based artist HENSE. Completed in 1875, the building has been vacant for two decades and will be coming back to life this September with the G40 Art Summit. The Blind Whino makes its first public debut to members of the press and D.C.'s art community at the Heineken Mural Project's Media + VIP Event on Friday, September 6, 2013.

Along with the month-long festivities at the Heineken Lounge at G40, the party continues throughout D.C. with Heineken Pop Up Parties at mural sites. Parties will be announced on Twitter and Instagram via the #HeinekenMurals hashtag. Art lovers are invited to visit the murals during this creative process, share photos on Instagram (using #HeinekenMurals) and tour the murals, which integrate quick response (QR) code technology. Each mural will have a QR code which can be scanned from the pedestrian's smart phone leading them to The Heineken Mural Project's website with information on the murals, artists, photos, videos and events.