Sunday, June 30, 2013

White House Down Can't Stand The Heat

Sandra Bullock and Melissa McCarthy (r) in The Heat

Big isn't always better, as Sony Pictures discovered this weekend. Roland Emmerich's White House Down flopped with a $25.7 million opening, placing fourth behind last week's #1 Monsters University, newbie The Heat and World War Z on a down (-8.5% from last year) weekend overall.

Monsters U dropped just 44% from last week's impressive bow, earning $46.2 million to raise its domestic total to just north of $171 million. Meanwhile, 20th Century Fox's female comedy The Heat exceeded projections while nabbing an A- CinemaScore. To prove just how important CinemaScore is... consider White House Down also earned an A- (I graded them D and F respectively, so go figure.) World War Z ($29.8 million) slipped one spot to third, but improved its 10-day domestic cume to $123.7 million.

For the year, Hollywood finds itself down only 2% from 2012's record-breaking numbers: That's a big improvement from the first quarter of the year. Disney's The Lone Ranger and Universal's Despicable Me 2 will look to narrow that gap even further this Wednesday.

The top 10 films for this weekend...

1. Monsters University $46.2M

2. The Heat $40M

3. World War Z $29.8M

4. White House Down $25.7M

5. Man of Steel $20.8M

6. This is the End $8.7M

7. Now You See Me $5.5M

8. Fast & Furious 6 $2.4M

9. Star Trek Into Darkness $2M

10. The Internship $1.4M