Thursday, April 13, 2017

&pizza and Milk Bar Launch Exclusive Cereal Milk Collaboration

From our friends at &pizza...

Two of the Most Innovative Food Brands in the Country Create a Next-Level Cookie and Soda Combo in DC

&pizza, the Washington, D.C.-based counter culture brand known for its critically-acclaimed pizzas and craft beverages, and Milk Bar, the culinary empire and award-winning bakery, announce the launch of the Cereal Milk Cream Soda Cookie and Cereal Milk Cream Soda. A collaboration deeply rooted in a mutual love of all things food, brand, and Washington, DC - the Cereal Milk Cream Soda Collection is exclusively available only at &pizza shops beginning April 18th.

&pizza has developed a cult-following in the fast casual space not only for its creative pies, but also for its proprietary craft sodas made from pure cane sugar that feature unique flavor combinations like Ginger Berry Lemonade and Pear + Fig Elixir. Equally, Milk Bar is known for its signature, highly addictive Cereal Milk, Crack Pie , Compost Cookie and Birthday Layer Cake among others savory desserts. Together, they have created 2 brand new and innovative ways to enjoy sweetness with an edge.

"I am a longtime fan of how my friend Christina has transformed desserts into a brand deserving of its cult status,” said Michael Lastoria, Co-Founder & CEO. “At &pizza we call those like-minded partners that we collaborate with our Little Giants - brands and organizations that are doing big things in our communities and in their categories. Christina and the Milk Bar team are by far is our biggest Little Giant and we’re stoked to welcome them to the &pizza family.”

To celebrate the launch of the  Cereal Milk Cream Soda Collection, &pizza will offer a free craft soda for every pizza purchased in-shop on April 18. Those who order online using the code: MILKBAR” will receive one (1) free cookie with their order. On launch day, Milk Bar CCDC will celebrating by serving up $1 Cereal Milk Soft Serve at their CityCenterDC store.

“When you find someone who has a big enough imagination to help make a bucket list idea come to life (hello Cereal Milk Cream Soda!) you've found something special!” said Christina Tosi, Founder & CEO of Milk Bar. “Michael [Lastoria] and his insanely creative team at &pizza embrace our same spirit of quirk and fun that fuels us at Milk Bar, so collaborating with them was a no-brainer (and SO much fun!) Our DC kitchen will be mixing, scooping and baking the Cereal Milk Cream Soda Cookie like crazy for the &pizza shops and I'm equally psyched to sip on Cereal Milk Soda in between bites of pizza and cookies on my next stop in DC, too!”

Cereal Milk Cream Soda Cookie:
The perfect bite-sized vanilla cookie baked with white chocolate chips and mixed with   milk, cornflakes, brown sugar and a pinch of salt. It tastes just like the milk at the bottom of a bowl of cornflakes with a signature “soda” fizz from a  super-secret ingredient. All Cereal Milk Cream Soda Cookies are handmade and handmade and packaged at the Milk Bar CityCenterDC commissary. At 1 oz. and only $1.25 per cookie, it’s the perfect after-pizza dessert or not-so-guilty pleasure.

Cereal Milk Cream Soda (Fountain-Only):
This is not your traditional cream soda. Your favorite vanilla fizz with hints of butterscotch, salted marshmallow and the taste of leftover milk at the bottom of the cereal bowl! There is no milk or dairy in the soda, but it has all the rich, sweet and salty flavors of Milk Bar’s Cereal Milk. The soda is sweetened with pure cane sugar, naturally flavored, caffeine-free, and priced at $2.75 for a 16 oz cup (fountain-only) with free refills when you dine in-shop.

About &pizza:
Founded in 2012 in Washington, DC’s historic H Street, NE corridor, &pizza set out to create a different kind of pizza shop - one where experience is the focal point, and every shop reflects the culture and people of its neighborhood. Evidence of their disruptive success can be found in the organizational culture of its employees (the brand calls them Tribe Members), its rapid expansion and numerous recognitions, including Business Insider’s “Most Popular Pizza Chain” in Washington, DC and Best Pizza and Best Vegetarian in Washington D.C. &pizza currently has 21 shops in Washington, DC, Baltimore and Philadelphia, and will open in New York City Summer 2017. Follow &pizza on Instagram, Twitter and Facebook at @andpizza, and visit their site at

About Milk Bar:
Milk Bar, called “one of the most exciting bakeries in the country” by Bon Appétit Magazine was founded by Founder & CEO, Christina Tosi. Milk Bar focuses on putting a playful spin on familiar home-style desserts and savory snacks, including cereal milk ice cream, compost cookies and crack pie, all of which have gained world-wide recognition since Christina opened Milk Bar’s doors in 2008. Milk Bar has eleven locations - seven in New York, one in Toronto, one in Las Vegas and one in Washington, DC, near Christina’s hometown. In addition to the wildly popular storefronts, Milk Bar has changed the face of baking with a hugely successful e-commerce platform, shipping freshly baked products across the globe, has its own line of baking mixes developed by Christina that line the shelves at Target stores nationwide, as well as limited-edition apparel, totes, accessories and much more. Milk Bar also offers weekly baking and cake layering classes in Brooklyn, NY.

Christina, who established the dessert program at Momofuku, is a two-time James Beard award winner, author of two highly acclaimed cookbooks, Momofuku Milk Bar and Milk Bar Life, and a judge on the hit cooking competition series MasterChef and MasterChef Junior (on Fox.) She was named one of the most innovative women in food and drink by Food & Wine and Fortune Magazine for her tremendous work ethic and creative ingenuity.

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