Sunday, September 15, 2013

Insidious Even Scarier the Second Time Around

Patrick Wilson stars in Insidious: Chapter 2

It's only fitting that a supernatural film debuting on Friday the 13th should finish tops at the weekend box office. Insidious: Chapter 2 blew away the competition with a stellar $41.1 million bow, the second best September opening of all-time (Hotel Transylvania, $42.5M last year.) The sequel more than tripled the opening take of the first Insidious ($13.3M in 2011.) The oft-missing 25 and under crowd came out in droves, accounting for 62% of Chapter 2's total audience.

"The original Insidious generated a lot of goodwill and people wanted to see the next chapter," said Jim Orr, FilmDistrict's president of distribution. James Wan is an amazing director. Combine that with a Friday the 13th release date and you get this great result."

Relativity Media's star-studded The Family finished a distant second in its first weekend, earning $14.5 million against a $30+ million budget. Bad reviews (33% on Rotten Tomatoes and a poor C CinemaScore) no doubt had something to do with it. Older viewers (25+) made up a whopping 83% of its audience: I wonder if kids even know who Robert De Niro and Michelle Pfeiffer are? Getting old sucks, doesn't it?

Last week's #1 Riddick flopped in its second week, dropping 63% on its way to a paltry $7 million take. The third-place finisher now stands at just over $30 million domestically. Holdovers The Butler ($5.6M) and We're the Millers ($5.4M) rounded out the top five.

Two films (The Butler and the recently re-released This is the End) passed the $100 million mark in North America. Overall, box office grosses were up a sterling 22% over last year.

The top 10 films for this weekend...

1. Insidious Chapter 2 $41.1M
2. The Family $14.5M
3. Riddick $7M
4. Lee Daniels' The Butler $5.6M
5. We're the Millers $5.4M
6. Instructions Not Included $4.3M
7. Planes $3.1M
8. One Direction: This is Us $2.4M
9. Elysium $2.1M
10. Percy Jackson: Sea of Monsters $1.8M