Tuesday, April 7, 2015

Chipotle Announces New Sweepstakes Offering a Trip to Australia

From our friends at Chipotle Mexican Grill...

Text-to-Win Sweepstakes Offers Cash Prizes and a Trip to Attend a 2015 Australian Tough Mudder

Chipotle Mexican Grill today announces a new, text-to-win sweepstakes offering a trip to attend a Tough Mudder event in Australia. The sweepstakes announcement comes as part of Chipotle’s previously announced national partnership with Tough Mudder.

The sweepstakes winner will receive round trip airfare for two with first class accommodations and transportation, as well as a cash prize of $2,500 and free entry into the Australian Tough Mudder event of their choice. Two first-prize winners also will be awarded free burritos for one year.

“Chipotle and Tough Mudder are two companies with an appreciation for living an active lifestyle, and for fueling up with food made from great ingredients. With this partnership and new sweepstakes, we are giving customers the opportunity to combine two passions: great tasting food and ultimate athletic challenges, “said Chris Arnold, communications director at Chipotle.

Chipotle was first announced as a national sponsor of Tough Mudder in January 2015. In addition to the text-to-win sweepstakes, the year-long partnership includes an on-site presence at US Tough Mudder events, where Chipotle hard and soft tacos will be sold, as well as a sponsored obstacle called “Human Hamster Wheel,” which tests how long a challenger can last on a circular set of monkey bars, with special prizes available. The Human Hamster Wheel obstacle and tacos will be available in the Mudder Village, a festival area for participants and spectators.

The text-to-win promotion will be open for entries from April 6-26, and the winner will be announced at a later date. Entry details will be available at Chipotle locations nationwide beginning today, or by texting the phrase “MUDDER1” to 888222.

Additional information and the official rules can be found at www.chipotle.com/toughmudder.

Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that—where possible—are sustainably grown and Responsibly RaisedTM with respect for the animals, the land, and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates more than 1,800 restaurants including nine ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates two Pizzeria Locale restaurants. For more information, visit Chipotle.com.