Tuesday, March 3, 2015

ShopHouse Southeast Asian Kitchen Opens March 7th at Pike & Rose

From our friends at ShopHouse Southeast Asian Kitchen...

ShopHouse Southeast Asian Kitchen Opens March 7 in North Bethesda, Maryland at Pike & Rose

Southeast Asian restaurant created by Chipotle will offer free entrée on opening day

ShopHouse Southeast Asian Kitchen, the Southeast Asian restaurant created by Chipotle Mexican Grill (NYSE: CMG), will open the doors to its North Bethesda, Maryland location at Pike & Rose at 11584 Old Georgetown Road on Saturday, March 7, 2015.

In celebration of the Rockville opening, ShopHouse will offer a free entrée to customers who visit the location from 12 p.m. to 7 p.m. on opening day, March 7. The promotion is applicable to dine-in orders exclusively and limited to one bowl per customer.

“We look forward to bringing the fresh, bold flavors of Thailand and Vietnam to the dynamic, enthusiastic community of North Bethesda,” says Tim Wildin, brand director for ShopHouse. “Our fully customizable menu features traditional cooking techniques and is ideal for customers looking to explore Southeast Asian cuisine in a familiar format.”

ShopHouse’s menu is influenced by the traditional ingredients, flavors and cooking techniques of Southeast Asia, and the restaurant gets its name from traditional shophouses, a common form of architecture in Southeast Asia in which families live upstairs and operate restaurants or fresh markets on the ground floor. The ShopHouse model closely resembles Chipotle, including a commitment to serving food made with the highest quality ingredients from more sustainable sources, preparing food in an open kitchen using classic cooking techniques, and serving customers in an interactive format that allows each individual to pick and choose exactly what goes into their own order. The entire ShopHouse menu is gluten- and dairy-free.

At ShopHouse, guests customize their meal by choosing a base including jasmine rice, brown rice, chilled rice noodles, or salad; add grilled chicken satay, steak laab, pork and chicken meatballs, or organic tofu; a choice of various wok-cooked fresh vegetables; one of four sauces that include peanut sauce, green curry, spicy red curry or a tamarind vinaigrette; garnish with green papaya slaw, herb salad or pickled vegetables; and finishing with a choice of toasted rice, crushed peanuts, Thai chilies or crispy garlic.

Vegetables are cooked in a hot wok, and include green beans with roasted chili jam and shallots, and charred corn with garlic and sesame. In May 2014, ShopHouse introduced seasonal vegetables in each of its locations. Parsnips with Thai basil and wok-fried collard greens with chili-vinegar are the current winter offerings, with new seasonal vegetables scheduled to debut throughout 2015.

Priced under $10, dishes are prepared using traditional Southeast Asian herbs and spices like galangal, lemongrass, ginger, cilantro, and chilies. ShopHouse also offers dessert: coconut rice and mango parfait. Made from a combination of Jasmine rice, creamy coconut milk, pureed mango, salt and sugar, the dessert is finished with sesame seeds and toasted coconut flakes and served chilled.

Housed in a minimal space, ShopHouse pairs the bold and complex flavors of Southeast Asia with fresh, sustainably raised ingredients, drawing on the dishes and cooking techniques of Thailand, Vietnam, Malaysia, and Singapore. Customers order at the counter, and can see directly into an open kitchen - a format similar to the one that has become a hallmark of Chipotle restaurants. The menu at ShopHouse features bold, assertively spiced dishes that are remarkably light and well balanced.

ShopHouse Southeast Asian Kitchen is located at 11584 Old Georgetown Road in North Bethesda, Maryland at Pike & Rose. The restaurant will be open seven days a week from 11 AM to 10 PM

About ShopHouse:
ShopHouse Southeast Asian Kitchen opened its first restaurant in 2011 in Washington, D.C. Created by Chipotle, ShopHouse draws on the unique flavors, ingredients and cooking methods of Southeast Asia, and takes its name from the mid-rise buildings prevalent throughout Southeast Asian cities where hard-working families live in apartments above the ground floor restaurants or markets that they operate. These shops serve as Asia’s version of fast food, with tiny kitchens turning out rice or noodle bowls laced with spicy sauces, marinated meats, and a flurry of herbs and vegetables. There are currently ten ShopHouse locations in the Washington, D.C. and Los Angeles areas. For more information, visit ShopHouseKitchen.com.

About Pike & Rose:
Pike & Rose is located at the key intersection of Rockville Pike and Montrose Parkway in the heart of Montgomery County, MD. Pike & Rose will be a pedestrian-oriented, urban-minded, mixed-use neighborhood central to the area’s revitalization efforts, and will comprise 1.5 million square feet of commercial space, 1,605 residential units and a 177-room boutique hotel at full build out. It will incorporate the best of what Federal Realty has created at its other mixed-use properties across the country, featuring thoughtfully curated ground-floor retail with apartments, condos, offices, and hotel space above, and all located amidst a carefully orchestrated environment of open plaza parks, creative common areas, events, street festivals, a farmers market, music and more.

About Chipotle:
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that - where possible - are sustainably grown and Responsibly Raised with respect for the animals, the land, and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates more than 1,800 restaurants including ten ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates two Pizzeria Locale restaurants. For more information, visit Chipotle.com.