Monday, January 13, 2014

Smashburger Opens Gainesville Location January 22nd


From our friends at Smashburger...

Smashburger to Open in Gainesville This January

“Better Burger” Concept Rapidly Expanding with Third Virginia Opening in Two Months

Smashburger, the nation’s fastest growing “better burger” restaurant, brings its fresh approach to Gainesville when it fires up the grill on Wednesday, January 22, 2014. The new spot will serve its signature juicy patties – smashed fresh, served delicious – along with its Haagen-Dazs® shakes, tempting sides and regional menu items crafted to please local’s palates in this DC suburb.

Smashburger Gainesville will house 48 seats with an additional 10 on its outdoor patio. The exclusive menu, created with local flavors and tastes in mind, will include standout recipes like the Truffle Mushroom Swiss with truffle mayo, sautéed baby portabella mushrooms and aged Swiss on an egg bun and Spicy Baja, packed full of punch with fresh jalapeños, guacamole, pepper jack, lettuce, tomato, onion and chipotle mayo on a spicy chipotle bun. Guests can also savor every bite of the Capital Burger or Capital Chicken Sandwich, served solely in the DC metropolitan area and topped with grilled onions, aged Swiss cheese, baby arugula, applewood-smoked bacon, tomatoes and mayo on a brioche bun.

“I am excited for the Gainesville community to experience our fresh ingredients and better burger taste,” says Smashburger Founder & Chief Concept Officer Tom Ryan. “Whether you’re into more creative flavor combinations like our Truffle Mushroom Swiss or classics like our Bacon Cheddar, there are options to satisfy all appetites.”

At Smashburger, the secret is in the smash. Starting with 100-percent—fresh, never frozen, Certified Angus Beef, the burger is smashed on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the delectable burgers are served on toasted artisan buns and topped with a selection of the freshest produce, real cheeses and highest-quality condiments available.

Smashburger’s signature recipes and create your own burgers are smashed fresh, served delicious every time. More than just burgers, customers can also enjoy a selection of tender marinated grilled chicken sandwiches and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned SmashfriesHaystack Onions and Veggie Frites, flash-fried and seasoned carrot sticks and green beans. The restaurant will also serve a selection of alcoholic and non-alcoholic beverages including local beers, hand-spun Häagen-Dazs shakes, Honest Tea drinks and IBC root-beer floats.

“We are excited to open our seventh DMV area Smashburger,” says Scott Crane, Chief Executive Officer of Smashburger. “With Jiffy Lube Live nearby, one of the largest music oriented performance venues in the Washington Metropolitan Area, Gainesville was the ideal choice for our next better burger location.”

Smashburger is located at 14082 Promenade Commons Street, Gainesville, VA 20155. Hours of operation are 10:00am to 10:00pm daily. To learn more, visit www.smashburger.com.

About Smashburger:
Smashburger is America’s fastest growing, fast casual “better burger” restaurant with over 200 corporate and franchise restaurants operating in 29 states and in four international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium “smashed to order” burgers, chicken sandwiches, salads, signature side items and hand-spun Haagen-Dazs shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers and side items and offering local craft beers, Smashburger has received numerous awards including topping Fast Casual’s 2012 Top Mover & Shakers list, America’s Most Promising Company by Forbes magazine, INC. 500’s List of America’s Fastest Growing Companies INC’s #9 Hire Power Award winner, and is regularly voted “best burger’ in cities all around the world. To learn more, visit www.smashburger.com.