Sunday, May 19, 2013

Star Trek #1, Falls Short of Projections

Zoe Saldana and Zachary Quinto (r) trek into darkness

It may not be #1 stateside for a third week in a row; but Iron Man 3 can relish in the fact that it's still B.M.O.C. (Big Movie on Campus.) Paramount Pictures' Star Trek Into Darkness blew into town, earning a solid (but not spectacular) $70.5 million to finish #1 domestically ahead of Marvel's favorite tin can ($35.2 million in its third weekend.) J.J. Abrams' Star Trek sequel got a one-day head start and wound up with a 4-day opening haul of $84.1 million: That's a nice stack of cash, but below studio projections of $100+ million.

Despite benefiting from increased 3D takings, Into Darkness failed to match the $72.5 million bow of 2009's Star Trek. Positive reviews and an A CinemaScore should provide much-needed staying power for the crew of the Enterprise (Into Darkness had a $190 million production budget.) Meanwhile, Iron Man 3 continued to rake in the dough: It's already grossed over $337 million domestically and $1 billion worldwide. The Great Gatsby placed third with $23.4 million; but surprised its pricier competition by finishing #1 internationally ($42.1 million to Iron Man 3's $40.2M and Star Trek's $40M.)

Holdovers Pain & Gain ($3.1M) and The Croods ($2.8M) rounded out the top five. It's about to get even more cluttered this Memorial Day weekend as Fast & Furious 6 and The Hangover Part III enter the fray.

The top 10 films for this weekend...

1. Star Trek Into Darkness $70.5M

2. Iron Man 3 $35.2M

3. The Great Gatsby $23.4M

4. Pain & Gain $3.1M

5. The Croods $2.8M

6. 42 $2.7M

7. Oblivion $2.2M

8. Mud $2.2M

9. Peeples $2.2M

10. The Big Wedding $1.1M