Friday, March 11, 2016

ShopHouse Silver Spring Opens 3/18 + New Spring Rolls


From our friends at ShopHouse Southeast Asian Kitchen...

ShopHouse Southeast Asian Kitchen Opens March 18 in Downtown Silver Spring

Southeast Asian restaurant created by Chipotle opens 14th Location (in Silver Spring, Maryland)

ShopHouse Southeast Asian Kitchen, the Southeast Asian restaurant created by Chipotle Mexican Grill (NYSE: CMG), will open the doors to its Downtown Silver Spring, Maryland, location at 935 Ellsworth Drive on Friday, March 18, 2016.

With the new Silver Spring restaurant, ShopHouse will also bring its newest menu offering to the DC area: Pork & Chicken Spring Rolls, hand-wrapped in fresh rice paper with green papaya and herb salad, served with chili-peanut dip. This will be the 14th ShopHouse restaurant and the fourth location in Maryland, in addition to four restaurants in Washington, DC, two in the Chicago area and four in Los Angeles.


"We look forward to bringing the bold flavors of Thailand and Vietnam to the exciting, growing community in Downtown Silver Spring," says Tim Wildin, brand director for ShopHouse. "Our fully customizable menu features traditional ingredients and is ideal for customers looking to explore Southeast Asian cuisine in a familiar format."

ShopHouse's menu is influenced by the traditional ingredients, flavors and cooking techniques of Southeast Asia, and the restaurant gets its name from traditional shophouses, a common form of architecture in Southeast Asia in which families live upstairs and operate restaurants or fresh markets on the ground floor. The ShopHouse model closely resembles Chipotle, including a commitment to serving food made with the highest quality ingredients from more sustainable sources, preparing food in an open kitchen using classic cooking techniques, and serving customers in an interactive format that allows each individual to pick and choose exactly what goes into their own order. The entire ShopHouse menu is gluten- and dairy-free.

At ShopHouse, guests customize their meal by choosing a base including jasmine rice, brown rice, chilled rice noodles, or salad; add grilled chicken satay, steak laab, pork and chicken meatballs, or organic tofu; a choice of various wok-cooked fresh vegetables; one of four sauces that include peanut sauce, green curry, spicy red curry or a tamarind vinaigrette; garnish with green papaya slaw, herb salad or pickled vegetables; and finishing with a choice of toasted rice, crushed peanuts, chili paste or crispy garlic.

Vegetables are cooked in a hot wok, and include green beans with roasted chili jam and shallots, and charred corn with garlic and sesame, as well as a rotating seasonal vegetable. Broccoli with preserved chilies and vinegar and butternut squash with Thai basil are the current offerings, with new seasonal vegetables scheduled to debut in the Spring.

Priced well under $10, dishes are prepared using traditional Southeast Asian herbs and spices like galangal, lemongrass, ginger, cilantro, and chilies. ShopHouse also offers dessert: coconut rice and mango parfait. Made from a combination of Jasmine rice, creamy coconut milk, pureed mango, salt and sugar, the dessert is finished with sesame seeds and toasted coconut flakes and served chilled.

Housed in a minimal space, ShopHouse pairs the bold and complex flavors of Southeast Asia with fresh, sustainably raised ingredients, drawing on the dishes and cooking techniques of Thailand, Vietnam, Malaysia, and Singapore. Customers order at the counter, and can see directly into an open kitchen - a format similar to the one that has become a hallmark of Chipotle restaurants. The menu at ShopHouse features bold, assertively spiced dishes that are remarkably light and well balanced.

ShopHouse Southeast Asian Kitchen is located at 935 Ellsworth Drive in Downtown Silver Spring, Maryland. The restaurant will be open seven days a week from 11 AM to 10 PM.

About ShopHouse:
ShopHouse Southeast Asian Kitchen opened its first restaurant in 2011 in Washington, DC. Developed by Chipotle, ShopHouse draws on the unique flavors, ingredients and cooking methods of Southeast Asia, and takes its name from the mid-rise buildings prevalent throughout Southeast Asian cities where hard-working families live in apartments above the ground floor restaurants or markets that they operate. These shops serve as Asia’s version of fast food, with tiny kitchens turning out rice or noodle bowls laced with spicy sauces, marinated meats, and a flurry of herbs and vegetables. There are currently six ShopHouse locations in the Washington, DC and Los Angeles areas. For more information, visit ShopHouseKitchen.com.

About Chipotle:
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that-where possible-are sustainably grown and Responsibly Raised™ with respect for the animals, the land, and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates more than 2,000 restaurants including 14 ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates three Pizzeria Locale restaurants. For more information, visit Chipotle.com.