From our friends at Silver...
American Classic with a Creative New Twist - Silver is Opening in Bethesda
Successful partners who developed American Café and Silver Diner bring a fresh new concept to Bethesda Row
Robert Giaimo and Chef Ype Von Hengst have long been touted for their successful contributions to the Washington, D.C. region’s food portfolio. Having founded the award-winning American Café Restaurants and helping launch the “American Cuisine” movement; Giaimo and Von Hengst went on to found the largest chain of diners in America - Silver Diner. Not content to rest on their success, they have continued to refine the Silver Diner experience by sourcing from more than a dozen regional farms and adding vegetarian, vegan, gluten-free and healthier menu items to traditional diner classics.
Now the two are opening a brand new, unique restaurant concept in Bethesda, Md. - Silver (7150 Woodmont Avenue, Bethesda, Md. 20814). This is a new take on an American classic and a concept that has never been done before. It is diner meets brasserie - fresh and creative. Silver, opening on Thursday, September 24 at 4 PM for dinner and late night; and opening at 7 AM on Tuesday, September 29 for breakfast and lunch, is inspired by the elegant dining Pullman train cars and art deco brasseries of the 1920s. “It’s the heart of a diner with the style of a brasserie” explained Giaimo. “With Silver we’ve created an upscale elegant atmosphere while retaining the warmth and accessibility inspired by diners. Our menu items are all developed by our award-winning Executive Chef Ype Von Hengst who is on top of emerging food trends to create a menu featuring updated American classics and healthier options tailored to today’s lifestyle. Add in our bar program with an emphasis on fresh, locally sourced ingredients; house-made sodas using fresh herbs and juices; craft draft beer, coffee and tea from Washington area local producers; and distinctive pre-probation cocktails, and you’ve got an all new destination dining experience like no other,” added Giaimo. The vibrant bar provides the perfect spot for happy hour gatherings and late night.
The restaurant is anticipated to become a trans-generational gathering place that appeals as much to professionals as families. Silver will be open early for breakfast, lunch and dinner as well as late night. Giaimo continued, “Silver not only fills a food gap in Bethesda by offering an affordable flexitarian menu with up-to-the minute healthy and local options but the hours are longer and later than most. We wanted to be able to provide an exceptional dining experience for breakfast, lunch, and dinner as well as late night. Silver sources ingredients from more than a dozen local farms. From organic chicken in its chicken pot pies, to freshly chopped salads with quinoa, to house made sodas using sugar cane and spiked shakes, Silver offers a wide range of choices and dining options.”
Giaimo and Von Hengst are hoping to open additional Silver urban locations while continuing to expand the Silver Diner brand in the suburbs.
For more information on Silver, visit www.eatatsilver.com.
About Silver:
Silver is an American classic reinvented. Founded by Robert Giaimo and Ype Von Hengst, this new, sophisticated urban restaurant incorporates fresh, local ingredients from regional farms into its chef-driven menu. The affordable, creative menu items, with great attention to detail are expected to appeal to all demographics. The 4500 sq. ft. casual setting includes sleek interior and exterior architecture with restaurant and bar for early to late-night dining. The first Silver is located at 7150 Woodmont Avenue in Bethesda, Md. and has public parking in the building. Hours are 7 AM - 12 AM Sunday - Thursday, and 7 AM - 2 AM Friday - Saturday. For more information, visit www.eatatsilver.com.
